The Salon du Chocolat has been successfully held 247 times around the world and possesses abundant resources in the chocolate industry. It keeps track of current trends in the chocolate, coffee, ice cream, and artisan bakery industries through new product launches and consumer testing. By establishing a sales network for chocolate, cocoa, coffee, ice cream, and artisan bakery producers and buyers, it promotes B2B and B2C interactions. The brand’s image is showcased prominently, providing visibility through professional media and internet celebrity bloggers, thereby increasing brand awareness. The event offers an organization filled with authoritative competitions, professional tastings, chocolate fashion shows, and other wonderful activities throughout the entire exhibition.